Healthcare Marketing. Simplified.
Meet Team Kinetic
We’re a fairly seasoned group of project managers, writers, designers, and entrepreneurs. Between the five of us, we have more than 100 years’ worth of professional experience in marketing, project management, IT implementation, campaign execution, number-crunching, graphic design and creative direction.
100+ years. That might make us sound old. But we’re not. Just look at us.
Better yet. Look at our work.
And see what our fresh ideas and marketing savvy have done for our healthcare clients.
Toby Lucich
Principal and Herder-in-Chief
One of Toby's many talents is finding patterns where others don't see them.
Recombining data and expert insights to improved patient (or employee, or stakeholder) experiences has long been a part of Toby's work in organizations. Early work at Southwest Washington Medical Center focused on understanding the value of improved patient experiences, from process change initiatives, to scheduling design reviews, to technology-enabled patient and provider experiences. These early experiences sparked a passion for data-driven investments, as well as a deep appreciation for intentional communications and education as part of lasting change efforts.
After working with organizations both big and small, from PacifiCorp to Nike, and Wacom to Columbia Basic Health Association, what now ignites Toby's curiosity is making the connections between patient experiences and the data that results. Toby has said,
"The finance guy in me can't ignore the ROI connection. Don't tell me that market awareness of your brand is enough to move the needle. I don't buy that. I want to see the data. I want measurable results."
By founding KineticHealth, Toby delivers measurable results to clients. Sure, he's good with words, but he's still a numbers guy at heart, and he studies our clients' numbers until patterns emerge that inform our strategy for reaching the intended audience: patients. He's not happy until there's a meaningful, measurable change in UDS clinical quality measures (or more generally, the metrics that matter to you).
At home, his wife and two children tell us he's much more relaxed about numeric outcomes, rarely even admonishing his teen for using too much data on the cellular plan.
Kellie Gordon
Content Director and Oxford Comma Administrator (Enforcer)
Kellie has long been purging dangling modifiers and passive tenses from professional writing, and always with a smile.
With storytelling beginnings in broadcast journalism, Kellie has an ear for the sound of language, and how words bring meaning to life. Her writing and editorial expertise has crisscrossed traditional and new media, crafting engaging and accessible messages for audiences as diverse as first-time moms, motor oil buyers, and fast food fish aficionados. With attention to intention, she helps client organizations target their messaging to produce results.
Helping others live healthier lives, Kellie has turned ideas into compelling language across the healthcare experience, from pediatric care (Pediatric Associates of the Northwest) to alternative medicine (Oregon’s Wild Harvest herbs) and many points in between (YWCA, Long John Silvers, and Valvoline). Her efforts to use plain, understandable language for complex ideas helps clients attract and engage patients in managing their own health and wellness journeys.
As a mother of two - one being a high school senior, Kellie spends most nights and weekends evaluating college promotional collateral and providing editorial review to admission essays. She looks forward to a future where casual reading or television is back in the lineup.
John Burton
Creative Director and Experience Imagineer
John knows better than most that engaging stories are a careful mix of visuals and language that unlock our imaginations and lower our resistance to saying "yes!"
With a career that has explored industries as diverse as aviation, education, consumer goods, food products, and health related services and products, John continues to find fresh perspective and inspiration in each project. With a keen eye for not only what's presented, but also what's missing from the story, his unique gift helps bring passion into sharper focus - for our clients and the people they serve.
“I love clients and collaborators that are willing to risk 'smart work' - the idea that a little playfulness, faith, and autonomy unlocks some amazing options for reaching patients and really engaging them. We're at our best when given the opportunity to explore, to imagine, and to discover options we may not have first considered. This is true in the creative process, and equally true in finding our individual approach to best managing our personal health and wellness.”
Dylan Pedersen
Chief Technology Translation and Process Imagineer
Give Dylan a technical question and expect a thoughtful consideration of the business problem at hand (and how tech may or may not be part of the solution).
As a serial entrepreneur, Dylan has harnessed his many years’ worth of Hewlett Packard experience to solve problems in other spaces. He understands the strengths and limitations of technology in improving business results. As an expert generalist, Dylan helps clients sharpen their understanding of business needs, helping to research the products and programs that could be the answer, or invent it himself. He's that tech savvy.
And you don't need a PhD in computer science to understand what Dylan is saying. Our clients marvel at the way Dylan keeps programs humming along, and projects running smoothly, always on time, and usually under budget. Maybe Dylan's title should really be Chief Problem Solver. We have yet to find one he hasn't.
When Dylan isn't working through unforeseen technical glitches in a project management tool or program, he spends his time with his wife and three children (and yes, ensuring that their various devices all run smoothly as well).