Insights

Online searches for health-related topics account for one in 15 searches, or more than a billion questions a day. 70,000 health-related searches per minute.

What does this mean for your healthcare organization?

The global pandemic may have greatly boosted Telehealth appointments — largely by necessity. But it’s up to you to make them work for you, to expand your health options and add value for your patients — maybe even increase patient volume. Here’s how…

Right now, we’re all a bit overwhelmed and struggling to really understand what others are saying. Now is the time to communicate clearly, simply, and directly.

Amid the anxiety and many unknowns, your critical messages may not be getting heard. Here are a few guidelines we use when crafting communications for our healthcare partners

The occasional negative review is probably inevitable in today’s increasingly connected digital world. But how can you respond as a practice or a provider — without giving away too much information? Especially when even confirming the reviewer is a patient is, according to HIPAA, too much information?

What’s the first question we ask ourselves when creating content for patients?

The first and most important step in developing a marketing campaign is defining your audience. 

Should your healthcare organization invest in social media strategy?