Healthcare Marketing. Simplified.

Insights

Every now and then the partners of KineticHealth talk amongst ourselves and wow one another with our brilliant insights. Instead of leaving them all alone in our echo chamber, we thought we’d share them with you, our clients, prospective clients, and colleagues. Enjoy.

Posts tagged audience

Sometimes it's not about you: An inside look at a public health campaign

Studies show that many people who are anti-vaccine aren't familiar with "herd immunity" -- the factor that protects weaker immune systems that can't be vaccinated.

healthcare communications, patient educationKellie GordonOctober 24, 2019personas, persona, patient experience, amplifymissionwithmessage, audience

Getting to Know Your Patient/Consumer: Personas 102

Know thy audience! Rule #1 of any type of communications.

But how? Where do you start?

Good question.

healthcare, communciationsKellie GordonJuly 31, 2019personas, audience, campaign development, ideal consumer, ideal patient, patient experience