Sometimes it's not about you: An inside look at a public health campaign

Studies show that many people who are anti-vaccine aren't familiar with "herd immunity" -- the factor that protects weaker immune systems that can't be vaccinated.

healthcare communications, patient educationKellie GordonOctober 24, 2019personas, persona, patient experience, amplifymissionwithmessage, audience

Protecting Your Reputation: 8 Steps to a Stronger Brand

Your reputation isn’t what you say about your services, but what others have to say that matters.

reputation managementToby LucichSeptember 25, 2019reputation management, ombudsman, risk management, quality, patient satisfaction, patient experience

Getting to Know Your Patient/Consumer: Personas 102

Know thy audience! Rule #1 of any type of communications.

But how? Where do you start?

Good question.

healthcare, communciationsKellie GordonJuly 31, 2019personas, audience, campaign development, ideal consumer, ideal patient, patient experience

Want to Improve the Patient Experience? Stop Sending Bad Surveys

You would expect medical organizations to take an interested, data-driven approach to measuring the patient experience…

Toby LucichJuly 24, 2019KineticHealthsurvey, patient experience, patient insights, Interaction Metrics

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